What Is Keyword Research?

Keyword research is an SEO-related task that is done to identify the most effective words or phrases to drive the right people to your website.  

It entails trying to figure out the words or phrases that people type into their search engine. 

Once you have determined the right words, you add them to your site appropriately. 

How Do You Know Which Keywords To Use?

There are a few ways to do this. Of course, there are online forums & groups you can join and share information. 

You can manually sit and type in various keywords that you would use if you were looking for a site like yours and see what sites they bring up. 

Keep a spreadsheet of the words that are good and the ones that show promise. 

Of course, there are professional companies who make it their business to research keywords and continually update their database with cutting-edge knowledge. 

Most people agree this is the way to go. A favorite is Moz’s Keyword Explorer. It is very easy to use and providesan immense amount of useful information. 

How Often Do You Have To Do Keyword Research?

The internet is an ever-changing entity. It grows, turns, changes, and surges in every direction. 

Topics can sway the search resultslisted online almost instantly. With that said, SEO keyword research is something that must be done continually. 

You do not have to spend 8-hours a day doing it, but you need to dedicate yourself to spending time weekly (at least) keeping your data fresh and new.

How Do You Know If Your Research Is Working?

Driving traffic to a website is not difficult. If you put minimal effort into it and place popular keywords in the title, headers, and throughout your landing pages, you will get traffic. 

However, if your traffic is not getting you any sales, you are not on track. The trick is to get the right traffic, which is traffic that result in customers buying your goods or services.
Content Is King
Have you noticed that some websites are always being talked about? That is because they are interesting. 

They have useful and inspirational blogs that people share with others. Sometimes, they may even have interactive plugins that allow people to have a hands-on experience. 

For example, if you werean interior designer, potential customers would love apps that let them add furniture and windows to a room. Landscapers can have apps that will allow a person to design a flower bed or garden. 

A legal example would be a DUI attorney who has a blood alcohol calculator on their website.

The reason we mention this is, so you can use these tools to tweak your keywords and draw customers to your site. 

You can even team up with any vendors you work with, and link your pages together. There is power in numbers and teamwork. 

Is Keyword Research Here To Stay?

It all starts with keywords, and SEO keyword research is the key to open the door to your online business. 

It is the means of taking a local business to a national or international level. 

Neglecting this area may not cost you your business. However, it could substantially stunt your growth. 

Take the time to learn this important aspect of today's business world. The ROI will be worth it.